MEASURES
The right measures
A short, agreed set of measures, each with a definition, target and owner.
A good dashboard answers the questions people actually ask — how are we doing, what has changed, what needs attention — without anyone having to build a report first.
OVERVIEW
Most dashboards fail in the same ways: too many numbers, no comparison to show whether a figure is good or bad, and colours without reasons. People look once and go back to asking for spreadsheets.
We start with the decisions the dashboard should support, choose the few measures that inform them, and design every chart to make one point clearly. Then we connect it to the data, so it stays current.
WHEN IT FITS
WHAT IT INVOLVES
MEASURES
A short, agreed set of measures, each with a definition, target and owner.
DATA
Data drawn from the systems and spreadsheets you already use, refreshed automatically.
DESIGN
Charts chosen for the question they answer, with comparisons and plain-English labels.
ATTENTION
What counts as on track, at risk or off track — and who hears about it.
DETAIL
A path from the headline figure to the detail behind it, when someone needs it.
ACCESS
The right view for each audience, from executives to front-line teams.
HOW IT COMES TOGETHER
The decisions the dashboard supports, who uses it and where the data lives.
Measures defined and screens designed before any data work begins.
Data connected, calculations checked against known figures, screens built.
Reviewed with the people who use it, figures reconciled, and handed over.
GOOD TO KNOW
Every Studio project is scoped and quoted individually, once we understand what is needed.
Scope, timings, ownership, hosting and any ongoing support are agreed in writing before work begins.
If a ready-made product or a tool you already own is the better answer, we will say so.
DIGITAL CHRYSALIS PRODUCTS
Prefer to start with templates?
The Executive Dashboard Collection gives you thirty ready-made reporting layouts in PowerPoint, with a linked data workbook.
MORE STUDIO WORK
Professional business websites designed around your audience and objectives.
LEARN MORE →Purpose-built web applications for internal or customer-facing workflows.
LEARN MORE →Digital tools that replace repetitive manual processes.
LEARN MORE →Secure interfaces for customers, teams or other stakeholders.
LEARN MORE →Connecting systems, APIs and data so information moves where it needs to go.
LEARN MORE →DIGITAL CHRYSALIS STUDIO
Tell us what you’re trying to build, improve or replace. We’ll take a look and come back to you with the next step.