TOKENS
Foundations decided once
Type scale, colour roles in dark and light themes, spacing, a twelve-column grid, hierarchy, density and alignment, as tokens in Excel and JSON.
A design system for executive presentations
Tokens, components and rules for building presentations that look consistent, professional and executive-ready.

OVERVIEW
Presentations in most organisations are designed slide by slide, by whoever builds them. The result is decks that look different from one another, carry their message in the wrong place, and take longer to build than they should.
This system fixes that the way product teams do: decide the foundations once as design tokens, build every slide from a small set of components, and assemble components into proven executive storylines — with master templates that make the right thing the easy thing.
FEATURES
TOKENS
Type scale, colour roles in dark and light themes, spacing, a twelve-column grid, hierarchy, density and alignment, as tokens in Excel and JSON.
TEMPLATES
Dark and light templates with twelve slide layouts built on placeholders and theme colours, so new slides inherit the system.
COMPONENTS
Title to appendix — content, comparison, process, timeline, roadmap, KPI, dashboard, table, chart and more — each with rules in the notes.
PATTERNS
Strategy, performance, transformation, governance, decision, recommendation, risk, roadmap, financial and operational, each with an anchor slide.
GUIDANCE
Eight everyday slides rebuilt with the system, and a writing and review guide with a checklist to run before any deck goes out.
ACCESSIBLE
Text colours meet a 4.5:1 contrast ratio in both themes, and the tokens workbook checks any brand colour you substitute.
WHO IT IS FOR
Decks that carry their argument in the titles and look consistent wherever they are presented.
A house style and storyline library for the board, executive committee and investor materials.
Tokens, templates and rules that let others build on-brand decks without a designer on every slide.
Components and patterns that turn analysis into executive-ready slides faster.
GALLERY





WHAT’S INCLUDED
Dark and light master templates, each with twelve slide layouts built on placeholders and theme colours, plus example slides.
Eight foundation slides and sixteen slide components, each with purpose, anatomy, rules and what to avoid.
Ten executive storylines, each with a storyline map and an anchor slide.
Eight everyday slides rebuilt with the system, with the changes listed in the notes.
Colour, type, spacing, grid and density tokens, with a contrast checker, grid calculator and density check.
Foundations, components, patterns, chart rules and accessibility in one reference.
Storylines, conclusion titles, slide writing and a four-part review checklist.
Where to start, how to rebrand, and the organisation-wide licence agreement.
FAQ
Dark and light master templates, a component library, an executive patterns deck and a before-and-after deck (PowerPoint and PDF); design tokens in Excel and JSON; three guides as Word and PDF; slide previews; and the licence.
REVIEWS
This product has just been published, so there are no customer reviews yet. We would rather show you an empty space than a testimonial we wrote ourselves.
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Presentation Design System — a design system for executive presentations.